THE SCIENCE OF SELLING FOOD

TRUST THE EXPERTS

As experts in branding and digital solutions, we have mastered the science of selling food. We combine our 30+ years of experience, with the latest technologies, to produce design and content strategies that will focus your customers’ attention and increase your average check.

HEATMAP

Heatmaps graphically show the distribution of visual attention within the first 3 to 5 seconds. This technique determines the most effective ways to “chunk” and organize menu offerings to maximize sales.

ZONE STRATEGY

We are experts at the integration of information and customer communication within your branded environment.

Elements throughout the various zones work together to create a flow of key customer communication touch points that both enhance the brand experience and increase the average check.



INTERIOR ZONE ELEMENTS
  • Menu Boards
  • Countertop Displays
  • Freestanding Displays
  • Wall / Brand Murals
  • Bounce Back Signage
  • Floor Graphics
  • Brand Messaging
INTERIOR ZONE STRATEGY



EXTERIOR ZONE STRATEGY


EXTERIOR ZONE ELEMENTS
  • Entrance / Exit Signs
  • Preview Boards
  • Digital / Touch Screen Menu Boards
  • Lawn Signs
  • Brand Messaging
  • Dumpster Mural
  • Bounce Back Signage

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1. Have you done something like this before?


2. How happy are your other clients?


3. I know you’ve worked with some similar companies, but what do you think is unique about ours?


4. Do you understand our business?


5. Do you have the capacity to meet our requirements? How fast can you respond to changes in demand?


6. What processes do you have in place to ensure consistency of quality/meeting deadlines?


7. What’s your approach towards communication?


8. How will you integrate this solution with our current initiatives?


9. Do you offer proactive monitoring and reporting services that can alert you to potential failures?


10. Do you have the technology leadership to exploit new innovations?

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LEADING THE WAY

 




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